One of the pages I follow on Facebook is Frederick’s of Hollywood — one of the biggest lingerie stores in the country. That’s what social networks are for, right!? I like the Frederick’s brand because they carry ultra sexy underwear while not being as overrated, played-out and overpriced as Victoria’s Secret — at least years ago it was not the case. I also like Frederick’s because their bras fit me perfectly.
Well, last year I had to hide their news feeds because my wall was getting bombarded with boobs, lots and lots of extra-large boobs! Long time passed and I forgot about it. I checked out their page recently and allowed their feeds back on. That’s when I remembered that they didn’t show for a reason. Here’s one example:
So cute, right? But it got me thinking; is this company seriously not able to find ONE model with small breasts? I don’t mind the sexy models in the pictures, thrusting their stuff so high it looks like they’re going to choke any minute. But why is the company targeting large-breasted women only? I can’t find a single ad of small-busted women on their Facebook page.
The girls modeling the lingerie are gorgeous and I’m sure a lot of big-chested women can relate, but I don’t think Frederick’s care about marketing to the small-breasted ones anymore, and small is why I liked them in the first place! It makes me sad/angry. It angers me that these companies keep pushing that belief that “the bigger the boobs the sexier” a woman looks. Some of the models aren’t even a C-cup but there’s obviously some Photoshopping and push-up bras wear going on to make them look bigger. Disappointing.
I still love their fun stuff — when I visit the store everything’s perfect and the bra sizes work for me, so I must add that I’m also confused by this social media campaign of theirs. It’s uncool what they’re doing publicly, leaving consumers like me out of the picture.
I should just take my bun to the Gap store ^. At least they’re one-faced, and realistic!
- In Search of the Perfect Bra (smallbusted.wordpress.com)