VS is BS

vs is bs

This brand begs us to believe, and totally relies on us believing, that our power comes from enhancing, accessorizing, fixing, and flaunting our bodies. It relies on us believing beautiful and “sexy” look ONE very specific way — very thin, tall, young, and wrinkle- and cellulite-free — and that we must achieve those ideals by any means necessary in order to be “sexy, bold, and powerful.” If we believe we are empowered (and made desirable, happy, and healthy) by perfecting the looks of our bodies above all else, we are giving our power to an industry that profits immensely at the expense of our self-worth. What you’ll see from VS is not empowerment, but about asking girls and women to give away their power by doing one of two things in order to feel a fake and fleeting form of “power:” 1) fixing it, or 2) flaunting it. Both leave us at the harmful and stifling state of self-objectification* that hinders female progress,  health, and happiness in every possible way.

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Define Sexy


‘Sexy’ is not something you push up with a bra, or tame with spandex, or lift with squats, or wear on your lips, or flatten with an iron. Sexy is in the way you express and carry yourself; it’s in a confident smile, it’s in humility, it’s in actions, it’s in being yourself. To me, it is even in kindness. We might all have a different definition for what sexy is. But I really do think that it has nothing to do with body parts and everything to do with personality. Lack of personality kills sex appeal, darling. And once that’s done, all that’s left is dead meat.