Highly Offensive Hallmark Greeting Card

I just saw this post about the picture of a Hallmark (UK) greeting card that’s been circulating on the Twittersphere and I just had to share it. I’ve seen some interesting greeting cards out there, but may I say…this one takes the cake. I would’ve never expected to see this kind of shit aimed at 13-year-olds at Hallmark.

small boobs hallmark card

It reads:

“You’re 13 today! If you had a rich boyfriend he’d give you diamonds and rubies

Well, maybe next year you will—when you’ve bigger boobies!”

For a 13 year-old! Is that f****d up or what?!

Thankfully we have Twitter today which allows us to quickly focus our attention on problematic issues. Apparently, the outcry was felt on Hallmark’s end and it forced them to publicly apologize, claiming that the card was manufactured 15 years ago by some Arnold Barton before they owned the company.  

We can only apologise on behalf of Arnold Barton and promise to do our utmost in tracking down any copies remaining in circulation.

How was this not screened though? It sends a really strong and HORRIBLE message to little girls all over the world! I wouldn’t want my niece getting a card like this for her birthday—or reading anything with such a message for that matter!

Some businesses are out to make money no matter what. (Companies like Macy’s, not removing bigot Donald Trump from their campaign.) But I’m glad Hallmark “will track down” the remaining of these cards and remove them from their shelves. As for the dude who made the card, no idea who he is but he should be ashamed of himself for contributing to all the sexism women face today.

 

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3 comments

  1. Hi Marcia

    Thanks for your post (fantastic site, by the way!)…

    The card was actually produced by a company called Arnold Barton before it became part of our subsidiary group, Hambledon Studios.

    We are as surprised and horrified as anyone else to have discovered that there are still copies in circulation. The card has not been produced for over 15 years and would never pass our own strict guidelines of taste and appropriateness.

    We can only apologise for any offence caused and would like to assure you that we will do everything in our power to track down remaining copies.

    The Hallmark UK & Ireland Team

    (by the way, we really liked your post on Shakira too!)

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